The Komi of the Kola Peninsula within ethnographic descriptions and state policies

For more than 100 years, ethnographic accounts have highlighted the non-nativeness of the Komi diaspora to the Kola Peninsula, contrasting it with the indigenous Sami population. Their legal status there has been a vexed issue unresolved by Tsarist administrators, Soviet ethnic policies, present-day ideas of multiethnic civic nation, and global indigenous activism. In the everyday life, however, there are no apparent differences between the two ethnic groups and their traditional lifestyles in the rural area of Murmansk region. Juxtaposing historical ethnographic accounts on the Izhma Komi with my fieldwork experiences among the Komi on the Kola Peninsula, I show how ethnographers uphold dominant ideologies and promote different state policies. The ambiguous ethnic and indigenous categorizations from their accounts reverberate in popular stereotypes, political mobilizations from below, and state policies from above. In this way, they make an interesting case for the practical problems of generalization and essentialism.     

“We have to tell our own story”: semiotics of resisting negative stereotypes of Nigeria in the heart of Africa nation branding campaign

This study examines the semiotic resources deployed in resisting negative stereotypes of Nigeria in the international community, particularly representations of the country in the Western media. Data for the study were drawn from Nigeria’s Heart of Africa nation branding campaign. The study applies the discourse-historical approach (DHA) pioneered by Ruth Wodak of the Vienna School of CDA. DHA attempts to integrate much available knowledge about the historical sources and the background of the social and political fields in which discursive events are embedded. Further applying Reisigl and Wodak's presentation of the discursive strategies normally oriented towards understanding texts related to nations and national identities, among others, the study reveals that in appropriating the semiotic resources in the campaign, the discourse producers have predilection for the discursive strategies of mitigating negative attributes which the out-group intensifies, and highlighting positive attributes which the out-group seemingly under-reports in its representations of Nigeria. Notwithstanding the rhetorical dynamics of the semiotic resources, the study concludes that enduring national image management thrives on creating new images and associations lived by a country’s citizens rather than tries to refute old ones.     

Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom,Poland and South Africa

Advertisers shy away from using non-traditional (vs. traditional) male gender portrayals even though theory suggests they may be more effective cross-nationally. Two main hypotheses were tested cross-nationally for the first time. H1: ‘paternalistic’ male stereotypes (e.g. Househusband) would be more effective than ‘envious’ male stereotypes (e.g. Businessman) across countries confirming the stereotype content model (SCM). H2: the match between initial male gender role attitudes and advertisement type would increase advertisement effectiveness only in countries with relatively low egalitarian norms (i.e. Poland and South Africa). A cross-national study was conducted through the use of student samples following a 3(country: United Kingdom, Poland and South Africa) × 2(advertisement type) × (gender attitude) mixed design (N = 373). A three-way multivariate analysis of variance showed support for H1 and partial support for H2 (i.e. the second hypothesis held on purchase intent and for South Africa). The study provides evidence for the cross-national applicability of the SCM to advertising and the limited predictive value of gender attitudes for purchase intent depending on country. Thus, contrary to mainstream advertising practices, breaking male gender stereotypes does appear to pay cross-nationally. Theoretical and practical implications alongside the potential for change in practices are discussed.     

Bad for Men,Better for Women: The Impact of Stereotypes During Negative Campaigns

In this paper, we examine whether the impact of negative advertising on citizens’ evaluations of candidates depends on the gender of the candidates. Given common gender stereotypes, we expect negative campaigning aimed at women candidates will affect citizens differently than negative campaigning against male candidates. The results of our study, derived from a survey experiment conducted on a nationwide sample of more than 700 citizens, demonstrate that negative commercials are less effective at depressing evaluations of woman candidates, compared to male candidates. The findings are consistent and strong, across a range of forces that people use to assess competing candidates (i.e., affect and trait evaluations, people’s beliefs about issues, anticipated vote choice). The tight control of the experimental design, including randomization of respondents into different conditions that vary in only one way, demonstrates that the gender of the candidate influences people’s reactions to different types of negative commercials.

Priming Unconscious Racial Stereotypes About Adolescent Offenders

Two studies examined unconscious racial stereotypes of decision makers in the juvenile justice system. Police officers (Experiment 1) and juvenile probation officers (Experiment 2) were subliminally exposed to words related to the category Black or to words neutral with respect to race. In a presumably unrelated task, officers read 2 vignettes about a hypothetical adolescent who allegedly committed either a property crime (shoplifting from a convenience store) or an interpersonal crime (assaulting a peer). The race of the offender was left unstated and the scenarios were ambiguous about the causes of the crime. Respondents rated the hypothetical offender on a number of traits (e.g., hostility and immaturity) and made judgments about culpability, expected recidivism, and deserved punishment. They also completed a self-report measure of conscious attitudes about race. As hypothesized, officers in the racial prime condition reported more negative trait ratings, greater culpability, and expected recidivism, and they endorsed harsher punishment than did officers in the neutral condition. The effects of the racial primes were not moderated by consciously held attitudes about African Americans. The implications of the findings for racial disparity in the juvenile justice system and for changing unconscious stereotypes were discussed.     

Sisters in Terrorism? Exploding Stereotypes

New Terrorism is increasingly deploying women in the field as combatants. Female suicide bombers have proven to be highly effective, precisely because of the persistence of gender stereotypes in target societies. Women terrorists convey a powerful message of political seriousness, heighten the sense of intimidation and threat, and attract greater mass media attention—all key strategic objectives of New Terrorism. Gender stereotypes are also at work in explanations for women's recourse to terrorist activism. Such stereotypes simplify complex motivations and either overvalue or undervalue women's agency. The net result of this stereotyping is that women end up worse off individually and collectively, domestically and internationally. The lives of women in geopolitical hotspots have become more precarious, and the valorization of women terrorists undermines the quest for women's emancipation in fundamentalist cultures. In Western democracies, paternalistic outrage at women's subordination under fundamentalist regimes may have initially served as a dubious justification for military and other interventions, but the involvement of women in terrorist activism now risks reinforcing an even more dangerous “clash of civilizations” thinking. One effect is to undermine the demands for greater gender equality in Western democracies as well as indirectly support the war on women political agenda domestically.     

“A Mom First and a Candidate Second”: Gender Differences in Candidates' Self-Presentation of Family

Parenthood carries different consequences for men and women in politics. While the conventional wisdom is that motherhood is a liability for women candidates and fatherhood an asset for men, recent elections have called this idea into question. Specifically, Sarah Palin's candidacy and her cadre of “Mama Grizzlies” suggest that there may be times when motherhood can be an asset. We analyze how men and women present their families to voters by examining the campaign websites of congressional contenders in 2008 and 2010. The results indicate that despite the proliferation of mother candidates, women still tend to de-emphasize their children compared to their male colleagues, who are more likely to showcase their families, most notably in pictures. Moreover, we find that other factors like parental status, age of children, party, chamber, incumbency, and opponent gender also affect differences in candidates' propensity to use their families in campaigns.     

大学生就业性别刻板印象的Logistic回归研究

以青岛3所高校的毕业生为研究对象进行样本抽取与问卷调研,对获得的264份有效问卷进行数据处理,通过因子分析得到刻板印象的5个构面：女性职业刻板印象、男性职业刻板印象、女性特质刻板印象、男性特质刻板印象与行为刻板印象。在此基础上运用Logistic回归分析的方法研究刻板印象与毕业生就业情况之间的关系的结果表明：女性职业刻板印象对毕业生就业情况有显著性负向影响,且毕业生在该构面的测量值上每增加1分,“毕业生签订就业协议比未签订就业协议”的概率将减少7．96％;男性特质刻板印象构面对毕业生就业情况有显著性正向影响,且毕业生在男性特质刻板印象的测量值上每增加1分,“毕业生签订就业协议比未签订就业协议”的概率将增加15．36％。     

Witnessing an Accidental Shooting at the Police Training Academy

Abstract

After an accidental shooting at a police training academy, outcomes of the class involved (n = 45) were compared with those of several comparison classes (n = 154) immediately and one year later. Results revealed a modest impact, but an increase in PTSD symptomology was observed from academy training to the one-year follow-up. Recruits in the affected class demonstrated more prejudicial attitudes toward women in law enforcement, perhaps because the shooter was a woman. The findings suggest that mistakes made by women within law enforcement may be generalized as stereotypes, and that further research is needed on the psychological impact of becoming a police officer.