Social semiotics and platform studies: an integrated perspective for the study of social media platforms

ABSTRACT

The development of web 2.0 was powered by web services that are software systems designed to support interoperable machine-to-machine interaction over a network. It was the choice of standards enabling such interactions that favored communication among different systems and their mash ups. Facebook was the first social networking site to launch a service for developers that exposed its web services and the correlated APIs (application programming interfaces). This choice allowed programmers to create tools that could live within Facebook and turned the social networking site into a platform by enacting its programmability. In order to investigate the possibilities and the constraints offered by social media platforms, there seems to arise the necessity to integrate the analysis of frontend texts (such as posts or comments) and of social media communicative properties with the exploration of an underlying layer constituted by the network of relationships created within an application ecosystem and developed by using web services. The aim of the paper is to present a multi-layered approach to the study of social media platforms that combines the emerging subfield of Semiotic Technology with Platform Studies. The model is here applied to the analysis of Facebook Login Service.     

Political attitude estimation through Facebook like: a South Korean case study

Recently numerous studies are conducted to estimate the human personality from the online social activities. This paper develops a comprehensive model for political attitude estimation leveraging the Facebook Like information of the users. We designed a Facebook Crawler that efficiently collects data overcoming the difficulties in crawling Ajax enabled Facebook pages. We show that the category level selection can reduce the data analysis complexity utilizing the sparsity of the huge like-attitude matrix. In the Korean Facebook users’ context, only 28 criteria (3% of the total) can estimate the political polarity of the user with high accuracy (AUC of 0.82).     

The Political Economy of Facebook Advertising: Election Spending,Regulation and Targeting Online

Political advertising on Facebook is the latest in a long line of developments in campaign practice, and is a tool that has been mobilised extensively in elections around the world. In this article, we explore what we know about Facebook advertising at elections and ask what existing data from the UK Electoral Commission can reveal about current usage. Highlighting the principles behind Facebook advertising, we argue that existing metrics offer little insight into current campaign trends—posing analytical, methodological and normative challenges for academics and electoral regulators alike. Moreover, we argue that these challenges strike at the heart of debates about democratic responsibility and the degree to which governments should cede responsibility to commercial actors who may have differing understandings of fundamental democratic norms.     

Who Represents the Constituency? Online Political Communication by Members of Parliament in the German Mixed-Member Electoral System

Members of parliament (MPs) are elected via two different tiers in mixed-member electoral systems—as winners of a seat in a constituency or as party candidates under proportional rules. While previous research has identified important consequences of this “mandate divide” in parliaments, questions remain how this institutional setup affects MPs' political behavior in other arenas. Analyzing more than one million social media posts, this article investigates regional representation in the online communication of German MPs. The results show that MPs elected under a direct mandate refer approximately twice as often to their constituencies by using regionalized wording and geographic references than MPs elected under the proportional tier. The substantive findings provide new evidence for the benefits of mixed-member electoral systems for political representation while the methodological approach demonstrates the added value of social media data for analyzing the political behavior of elites.     

Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries

By looking at the autoplay videos posted and shared on Hillary Clinton’s Facebook account during the 2015 Facebook. 2015. “The Value of Video for Brands.” Webpage Accessed 28 April 2017. https://www.facebook.com/business/news/value-of-video [Google Scholar]/2016 Clinton, H. 2016. “A Special Moment during a Meeting with the Union of Peasants. Yes You Can! Watch the Video. Facebook Status Update.” Retrieved 20 November 2016. https://www.facebook.com/hillaryclinton/posts/1090969694292892 [Google Scholar] primary election season, this article offers much needed insight into the communication aspect of campaign targeting. Using data analysis extracted from the leading social media platform, the article examines what groups of Hispanic Facebook users were attracted to Clinton’s targeted autoplay videos, what elements within these videos best enticed these people into liking the videos, and if the Clinton campaign appeared to learn what types of autoplay videos were most effective over the course of the primary season.     

Social Media and the Successful Anti-Mining Campaign in Bangka,Indonesia

ABSTRACT

This article elaborates on the functionalities of Facebook and WhatsApp, and the possibilities and limitations of their usage in the anti-mining campaign in Bangka, Indonesia, with special focus on the participation and offline–online intertwining of communication processes. The research reported in this article contributes to a deeper understanding of the relationship between social media and political protest in the context of discriminatory natural resource extraction in Indonesia. In 2017, the alliance against the mining activities of the Chinese company PT Mikgro Metal Perdana in Bangka, which consisted of villagers, activists, tourism operators and divers, succeeded in ousting PT MMP from Bangka. Social media enhanced mobilisation, communication, knowledge transfer, transparency, and solidarity in this anti-mining campaign. Through WhatsApp, the rapid transmission of information and communication was facilitated when urgent action was needed. The Facebook group Save Bangka Island not only provided general information but also enhanced solidarity, cohesion and the creation of an “imagined community.” However, it is also found that social media sites are stratified spaces where villagers – the primary affected group – are excluded because of their lack of Internet access.     

The liability of website owners for defamation in Israel: A challenge yet to be solved?

From the end of the twentieth century to the present we have witnessed the effects of technology on the way we consume and distribute information. The print media, which in many ways was the natural product of the printing revolution, has given way to the electronic media with websites providing the new “town squares” in which the public discourse is held on political, economic and social issues among others. The Israeli legal system, like the legal systems in other countries, faces a variety of challenges and complex ethical and legal issues when required to regulate (often retrospectively) the manner and processes through which the discourse will be conducted in the virtual “town hall”. In essence, this article focuses on one of the many questions occupying the Israeli legal system and that is whether website owners should be liable in defamation for speech published by third parties on the Internet (through blogs, tweets on Twitter, posts on Facebook,¹ uploaded video clips on YouTube and the like) when no connection exists between the third party and the site owner apart from the fact that the third party has used the website as a platform to publish the offensive speech. The issue of the liability of the website owner has ramifications for the injured party's capacity to institute an action for defamation against the website owner, as often only the latter will be in a position to compensate the injured party (financially) for the offensive speech. The Israeli legal system, which in many ways furnishes a unique and interesting framework for examining the question posed above, as we explain in the body of the article, presents a fascinating example of how the Israeli legislature and the courts have dealt and continue to deal with claims filed against website owners for damage to reputation as a result of speech published by third parties. The article offers a comprehensive review of the status of the right to freedom of speech, anonymity and the right to reputation in Israel, the considerations for and against the imposition of liability on website owners and the latest case law on these questions.     

Using online social networking for teaching and learning: Facebook use at the University of Cape Town

Abstract

Web-based learning has made learning content much more freely and instantaneously available to students who can download course notes and readings with a single mouse click. Facebook is one of many Web 2.0 tools – wikis, delicious, YouTube, podcasts – that are listed as having potential applications for teaching and learning. Moreover, it has been argued that the current generation of youth, often described as Net Geners or Digital Natives, may be resistant to traditional methods of teaching and learning. This article explores student use of Facebook at the University of Cape Town, as well as lecturer engagement with students via the new social media. Drawing on a virtual ethnography and qualitative interviews, this article shows that while there are potential positive benefits to using Facebook in teaching and learning, particularly for the development of educational micro-communities, certain challenges, including ICT literacy and uneven access, remain pertinent.     

India 2014: Facebook ‘Like’ as a Predictor of Election Outcomes

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The Strength of Weak Terrorist Ties

The current age of technology, mass communication, and globalization makes networks analysis an especially useful tool for understanding cell-based terrorism. Some concepts from traditional networks analysis may be especially relevant. The Strength of Weak Ties hypothesis (SWT) is particularly promising and will be used here to demonstrate the usability of traditional networks analysis for studying modern terrorism. The findings suggest that the strength of weak terrorist ties may improve Al Qaeda's operational capabilities despite the group's decentralization following the U.S.-led military campaign in Afghanistan beginning in 2001.