Searchable talk: the linguistic functions of hashtags

An important dimension of social media discourse is its searchability. A key semiotic resource supporting this function is the hashtag, a form of social tagging that allows microbloggers to embed metadata in social media posts. While popularly thought of as topic-markers, hashtags are able to construe a range of complex meanings in social media texts. This paper uses the concept of linguistic metafunctions, to explore how hashtags enact three simultaneous communicative functions: marking experiential topics, enacting interpersonal relationships, and organizing text. Corpus-based discourse analysis of linguistic patterns in a 100 million word Twitter corpus is used to investigate these functions and how they relate to the notion of social search.     

Who Represents the Constituency? Online Political Communication by Members of Parliament in the German Mixed-Member Electoral System

Members of parliament (MPs) are elected via two different tiers in mixed-member electoral systems—as winners of a seat in a constituency or as party candidates under proportional rules. While previous research has identified important consequences of this “mandate divide” in parliaments, questions remain how this institutional setup affects MPs' political behavior in other arenas. Analyzing more than one million social media posts, this article investigates regional representation in the online communication of German MPs. The results show that MPs elected under a direct mandate refer approximately twice as often to their constituencies by using regionalized wording and geographic references than MPs elected under the proportional tier. The substantive findings provide new evidence for the benefits of mixed-member electoral systems for political representation while the methodological approach demonstrates the added value of social media data for analyzing the political behavior of elites.     

The talk–listen–respond (TLR) model of representatives on Twitter

Despite the existing research on how elected representatives use Twitter, there are few comparative studies and none that considers Israel, a country that differs from most democracies in its electoral system. This study has two levels of analysis. The first is the country level, in which the author compares and explains how representatives in four countries – the US, Canada, Australia and Israel – use the talk, listen and respond model to achieve their goals. The second is the individual level, in which the author analyses how personal characteristics such as gender and age, and political characteristics such as seniority and membership in the opposition or coalition affect the frequency of use of Twitter. Using quantitative data, it is demonstrated that representatives vary in the frequency of their use of Twitter. On the country level, Australian representatives use Twitter more often than their counterparts in other countries. On the individual level, first-term members, members of the opposition, and older representatives use Twitter more often than those with more seniority, coalition members, and younger legislators.     

Can Twitter Add to Performance Evaluation in the Area of Performing Arts? Reflections from La Scala Opera House

ABSTRACT

Social media are continuously diffusing in performing arts organizations. Yet little is known on how social media data can contribute to the performing arts evaluation process. This article addresses this issue by investigating if and how Twitter data can add a valuable source of information to the performance evaluation process. A literature review with an empirical application on the evaluation of the performance Aida at Teatro Alla Scala provides evidence about the type of indicators that can be derived from Twitter and support a discussion about potentialities and pitfalls connected to their adoption for the evaluation of performing arts.     

Policy or person? What voters want from their representatives on Twitter

Social media have the potential to transform democracies as they allow for direct contact between representatives and represented. Politicians can use social media to show their policy positions but they can also give insight into their private lives. Based on survey experiments in Germany and Switzerland we show that social media messages about politicians’ private lives rather deter voters. Instead, we find that voters prefer candidates that communicate policy positions. The effect of a policy-oriented communication style on Twitter can even lead to appreciating a politician from a different party in Switzerland, which has an electoral system that gives a strong incentive to cultivate a personal vote.     

Towards more digital cities? Change in technology use and perceptions across small and medium-sized US cities

ABSTRACT

There is continuous pressure on public managers to adopt information and communication technologies (ICTs) to transform the way cities work. E-government research provides insights on the institutional, organisational, and individual factors that shape technology adoption and use. Yet most studies on small and medium sized cities use cross-sectional data or rely on small samples. We lack a systematic understanding of how technology use in smaller cities has changed over time and where these cities are lagging. Drawing from a multi-year, multi-method national study of city government technology use, we describe advancements and gaps in the enactment of a range of technologies, from social media to open data portals, and explore variation across city population, department type, and manager age. Our findings show that smaller cities still lag in the adoption of key features while local government managers are more inclined to adopt and positively perceive social media than traditional ICTs.     

Issue yield,campaign communication,and electoral performance: a six-country comparative analysis

Abstract

This article develops and tests a model that explains election outcomes on the basis of party strategy. It employs a new comparative dataset linking representative mass surveys from six European countries with Twitter analysis of campaign activity. The expectation is that parties whose issue agendas exploit electoral opportunities while avoiding risks will be rewarded at the polls. These risks and opportunities are modelled using issue yield, a general framework summarising public support, electoral alignments, and party credibility. Empirically, the article traces a three-step process: (1) the configuration of electoral risks and opportunities (which is captured through public opinion surveys) guides party communication (measured with Twitter data), and to the degree that (2) parties design their campaigns strategically (identified through issue yield), this in turn (3) improves their electoral performance (measured using official statistics). The analysis explains some of the most salient election outcomes of recent years.     

140 characters to victory?: Using Twitter to predict the UK 2015 General Election

This paper uses Twitter data to forecast the outcome of the 2015 UK General Election. While a number of empirical studies to date have demonstrated striking levels of accuracy in estimating election results using this new data source, there have been no genuine i.e. pre-election forecasts issued to date. Furthermore there have been widely varying methods and models employed with seemingly little agreement on the core criteria required for an accurate estimate. We attempt to address this deficit with our ‘baseline’ model of prediction that incorporates sentiment analysis and prior party support to generate a true forecast of parliament seat allocation. Our results indicate a hung parliament with Labour holding the majority of seats.     

Speaking ‘unspeakable things’: documenting digital feminist responses to rape culture

Abstract

This paper examines the ways in which girls and women are using digital media platforms to challenge the rape culture they experience in their everyday lives; including street harassment, sexual assault, and the policing of the body and clothing in school settings. Focusing on three international cases, including the anti-street harassment site Hollaback!, the hashtag #BeenRapedNeverReported, and interviews with teenage Twitter activists, the paper asks: What experiences of harassment, misogyny and rape culture are girls and women responding to? How are girls and women using digital media technologies to document experiences of sexual violence, harassment, and sexism? And, why are girls and women choosing to mobilize digital media technologies in such a way? Employing an approach that includes ethnographic methods such as semi-structured interviews, content analysis, discursive textual analysis, and affect theories, we detail a range of ways that women and girls are using social media platforms to speak about, and thus make visible, experiences of rape culture. We argue that this digital mediation enables new connections previously unavailable to girls and women, allowing them to redraw the boundaries between themselves and others.