Ford Motor Company and the Firestone tyre recall

This paper was prepared as the basis for a class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. It may be appropriate for public affairs, business and public policy, and/or crisis management courses at the undergraduate or graduate level. In conjunction with this case, it may be useful to use the framework for crisis management developed by Dr Ian I. Mitroff, the Harold Quinton Distinguished Professor of Business Policy at the Marshall School of Business, University of Southern California. This best practice model is discussed in ‘Managing Crises Before They Happen’, which Mitroff published in 2001 with Gus Anagnos, Vice President of Comprehensive Crisis Management. This case leads the audience through the Ford–Firestone tyre crisis from 1997—when Ford began to learn of a problem with Firestone tyres on its popular Explorer sport‐utility vehicle—up until the summer of 2001, just after Ford recalled 13 million Firestone tyres and the National Highway Transportation and Safety Administration cleared Ford of further investigation into potential defects in the Explorer. The case addresses potential causes of the tyre problem, how Ford handled the crisis from a corporate public affairs perspective and, tangentially, how Firestone handled the issue. Copyright © 2003 Henry Stewart Publications     

The Image of the Loyal African During World War II and its Postwar Use by the French Communist Party

In 1926, the United States (US) company Firestone Rubber in Akron, Ohio initiated a second practice of segregation in Liberia. The first practice began with the minority regime of the Afro-American settlers over 17 ethnic groups in the Republic of Liberia in 1847. Civil rights were unheard of in Liberia during either of these two periods. This changed when Liberian students travelled to the US on government scholarships, primarily to study in historical black colleges and universities (HBCUs) in the 1940s and 1950s. When the Liberian students were exposed to the Civil Rights Movement, they fully understood the injustice of the situation in Liberia. Dr Martin Luther King, Jr and others travelled to the Gold Coast for its transition into becoming the nation of Ghana on 6 March 1957. Meetings between King and Prime Minister Kwame Nkrumah led to collaborative efforts towards ending colonial racism in Africa and segregation in the US. During the Cold War, segregation in the US and Liberia was a source of shame for both nations. Liberian students returning from the US began “sit-ins” in protest against segregated Firestone facilities. The Liberian government responded by enacting its first Civil Rights Act against Firestone in 1958 and ending discrimination, except in segregated schools. This article shows, however, that it took more than another 30 years for the first decolonisation process to end the minority regime after the Civil Rights Acts of 1958, and to end the original form of ethnic segregation, which began in 1847 and ended as a result of the violent civil wars of the 1980s and 1990s.