Introduction to the Special Issue on Peircean Semeiotic

This special issue should go a long way towards increasing the understanding of Peirce’s semeiotic and its applicability for solving problems in legal studies. In fact, the New Science of Semiotics should result in developing a rigorous and systematic methodology for legal studies making it a true semiotic science which I suggest calling “jurisology.”     

Digitizing Peircean semiotics to analyze students’ peer-review comments: classroom use of an application in open-source R

ABSTRACT

Statistical software applications are increasingly used to measure student engagement in the classroom. However, more work remains to be done to clarify how meaning is created and measured in classroom settings. With the growing use of technology in the classroom, students’ peer review has become a standard practice to improve students’ writing skills. This article examines the use of an open-source R software application based on Peirce’s sign theory to analyze students’ peer-review comments. Peer review is the assessment of student or professional work by others. The importance of open-source R as a platform lies in the fact that users can extend its code without having to ask permission. The results suggest a new approach, based on computational and social semiotics, to the assessment of students’ peer-review comments in higher education.     

Reconsidering repetition in language education: an edusemiotic approach

ABSTRACT

Since behaviorism fell out of favor as one of the prominent learning theories, language education has done away with using repetition of linguistic forms as one of the important strategies used in second-language classrooms. As a new direction in educational philosophy and theory, edusemiotics can offer a new perspective about the use of repetition in learning a new language. When language forms are treated as signs and not as substances, as in edusemiotics, linguistic particles can never be truly repeated, but each instance of a repetition of a language particle and structure disambiguates the meaning of a form in a different context. This paper argues that the repetition of language forms at the lexical, syntactical, phonetic, and discursive levels aids language learners to intuit meaning and function in the new language. Further, it is discussed that repetition of language forms prompts language learners to look for similarity in patterns between linguistic structures rather than surface-level similarity of forms of language. Finally, the use of linguistic repetition is examined for its affective and poetic bearing, as an important aspect of the acquisition of language.     

Brands as semiotic molecular entities

The purpose of this article is to contribute to the understanding of how brands are a phenomenon endowed with signs and meanings. From the background of Peirce's process of representation a model is developed that characterises brands as a network with three semiotic dimensions. Signs of brands spread out in the markets and establish relations of dependence between different elements. Brands can be defined through the wholeness of these semiotic elements and their relations, resembling a molecule. Thus, it is proposed that brands can be regarded as tridimensional molecule-shaped networks of semiotic elements that evolve through continuous processes of representation. The implications of the model are discussed and the article ends with suggestions for future research.     

Deictic use as a threshold for imaginative thinking: a Peircean perspective

This investigation traces the ontogeny of the use of “I” and how its symbolic use promotes imaginative thinking. Peirce's triadic system is contrasted with Vygotsky's binary system to highlight the import of Thirdness in characterizing the ontogeny of person deictics within conversational roles. Person deictics, such as “I”, are first indexes. Later when their social function/meaning is apprehended, they serve as symbols as well; still later they are used psychologically in self to self monologues, and acquire distinctive interpretants when used unconventionally. Early indexical uses of “I” are non-symbolic – “I” referring to self only absent recognition of conversational roles. “I” is employed symbolically when its referent shifts and when its invariant meaning (speaker) is apprehended. Person deictics enhance the emergence of imagination when the symbolic use transcends their inter-psychological regulation through human to human conversation to their intra-psychological function in self to self discourse. Extension of functional roles (speaker/listener) to dolls/puppets (in representational play scenarios) constitutes an extended use of the symbolic function because inanimates cannot assume conversational roles; and such use triggers the association of different interpretants to the category of deictic use. The symbolic use of “I” as speaker facilitates apprehension of self as object, which is a major determinant of when in ontogeny children extend the use of person deictics from Dynamic to Final interpretants.