Mapping the production of political communications: a model to assist in understanding the relationships between the production and consumption of political messages

High public interest today in political communications such as ‘spin’ and in political participation such as electoral turnout suggests that there may be value in exploring the processes by which political messages are produced and consumed, and their inter‐relationship with participation. It may be that what citizen‐voters think of message production influences how they consume political news and publicity (through observing and evaluating), and that the propensity to political participation is subsequently affected. This paper offers a model which traces the production of political communications, starting at their origins in the political class, and flowing via traditional political journalism or controlled media and new media to citizen‐voters who both observe and evaluate them (ie consume them) before, during and after making any political choices. It is hypothesised that the observation and evaluation of message production and content by political consumers influences both their types and levels of participation. Research of this nature into political organisations is relatively rare. Similarly, there is little evidence of investigations into other aspects highlighted in the model: attitudes of the political class towards political communications, the production of political communications before they reach the media and how they are received by the media, and their consumption by citizen‐voters in relation to the propensity to participate in politics. Copyright © 2003 Henry Stewart Publications     

Symbolic Political Communication,and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election

Communication in political marketing plays an important role in political mobilization, building trust both in political actors and the government. Politicians construct their messages through careful branding as the power of the cultural symbols and signs conveyed through the brand are potent heuristic devices. This is particularly important in emerging democracies, where there is limited political knowledge and understanding. Therefore, this research explores how young voters understand the symbolic communication fashioned by political actors in Indonesia and how it relates to their brand. Indonesia is an interesting area for study; it is both secular and the world’s largest Muslim democracy. Using a phenomenological approach, a total of 19 in-depth interviews with young voters were conducted to gain rich insight into perceptions of the complexity of political symbolism, and trust among young voters. This study conceptualized political communication as a dual approach. The political brand promise is intrinsically linked to cultural references and conveyed through symbolic communication combined with a distinctive brand message. This builds trust, which then affects political participation. This conceptual framework provides insights into the importance of culture in branding which has implications for policy makers and actors in emerging and established democracies.     

Interrogating the Interface of Partisan Public Security Forces,Cynical Electorate,and the Hazards of Electioneering in Nigeria

Elections in Nigeria are usually ferociously contested. Thus the risks of violence are always high, particularly for the electorate. Violence becomes such a seeming permanent feature of political competition in the country that electioneering is seen as the equivalent of war and political gladiators as combatants. The intervention of public security forces to enforce sanity in the process appears counterproductive because of their level of partisanship. The voters become victims in such circumstances such that they are precariously hooked in between the choice of endangering their lives in a country riddled with impunity or exercising their voting rights for good governance and a better future. The essay argues that as much as the relevance of security forces in electioneering may not be underestimated, their presence often undermines the process, fueling an atmosphere of violence. The article submits that a more civil approach/strategy should be factored into their operations with a view to ensuring a level playing ground and safety for all stakeholders in the electoral process.     

我国城市社区直接选举探究

社区居委会直接选举作为扩大基层民主的有效形式,已经成为全面推进城市基层民主的突破口,受到社会各界越来越多的关注。本文选取社区居委会直接选举中的两个环节进行分析,梳理了社区选举过程中的程序规范及存在问题,以期进一步推进城市社区居委会直接选举的程序化、公平化。     

清末民初的选举资格比较述论

选举资格是选举的前提和关键，对代议政治能否良性发展、议员是否具有代表性等具有至关重大的影响。清末民初有关选举资格的法律规定，总体上存在着选举标准减少，要求降低的进步趋势，但进两步退一步，曲折复折，与代议政治的本质尚相距甚远。     

Grey Power: Towards a Political Economy of Older Voters in the UK

The impact of age on voting behaviour and political outcomes has become an issue of increasing interest, particularly in the UK. Age divides in voter turnout and political preferences have led to claims that age is the ‘new class’. In this article, we contrast existing ‘cultural backlash’ and political economy explanations of the age divide in politics, and challenge the view that older people are predominantly ‘left behind’, culturally or economically. We show that older people have distinct material interests, related to housing wealth and pensions’ income, that are visible in their political preferences. We argue for the development of a new political economy of age.     

A problem with empirical studies of party policy shifts: Alternative measures of party shifts are uncorrelated

Many recent cross-national studies analyse the causes and electoral consequences of party policy shifts, using party position measures derived from election manifestos, expert surveys or voter surveys. However few studies validate their findings by analysing multiple measures of party policy shifts. In this article, data on European parties’ position shifts on both European integration and left-right ideology is analysed, showing that this is problematic because, while alternative measures of party policy positions correlate strongly in cross-sectional analyses, alternative measures of parties’ policy shifts are essentially uncorrelated in longitudinal analyses. Suggestions are offered on how to address this problem.     

Losers lose more than winners win: Asymmetrical effects of winning and losing in elections

Being on the winning or the losing side in elections has important consequences for voters’ perceptions of democracy. This article contributes to the existing literature by showing that being on the losing side has persistent effects over a surprisingly long time. Based on a dataset that measures voters’ satisfaction with democracy three years after elections were held, it first shows that losers are significantly more dissatisfied with democracy than winners on both input and output side measures of perceptions of democracy. Furthermore, the article shows that turning from winning to losing has significant negative effects on voters’ satisfaction, and that this finding is robust across a number of different specifications. These results are remarkable given that the data used is from Denmark – a country that constitutes a least-likely case for finding effects of being on the winning or the losing side.     

Does moral rhetoric fuel or reduce divides between parties and non-copartisan voters?

Political parties at times use moral appeals to voters outside of their support base, i.e., non-copartisan voters. Yet, morality is typically considered a divisive force in politics. Does moral rhetoric actually alleviate or exacerbate divides between parties and non-copartisan voters? The paper addresses this question by focusing on non-copartisans’ attitudes towards the party. Insights from previous work on moral persuasion and attitudinal bias suggest a conflicting picture. On the one hand, moral rhetoric is likely to make morally aligned non-copartisans more favourable towards the party. On the other hand, moral rhetoric is unlikely to make even the morally aligned favourable towards the party. In fact, moral rhetoric may further push away non-copartisans with pre-existing hostility. Using original, representative survey experiments from Britain, the paper finds that moral rhetoric can increase favourable attitudes and that it does not further promote hostility. Morality in party competition does not necessarily fuel division.     

Ideological Congruence among European Political Parties

Do European political parties represent the ideology of their voters well? This research aims to provide an empirical appreciation of the levels to which Members of Parliament (MPs) ideologically represent their electorate within political parties in 12 European countries. The variable used is left–right self-placement and representation is measured through congruence. Three main hypotheses are tested. First, MPs express greater ideological extremism than voters. Second, MPs have biased perceptions on the positioning of their electorate. Third, New Left parties exhibit higher levels of representation than the other parties. This article's findings reveal that only the second hypothesis can be supported without restrictions.