A view from the policy community: a new strategic narrative for Europe?

ABSTRACT

Reflecting on the results presented in articles in this special issue, European leaders should take greater account of external perceptions in crafting the European Union's strategic narrative and guiding its actions. Failure to do so has impaired external policies like the Euro-Mediterranean Partnership, the European Neighbourhood Policy and Eastern Partnership. Leaders emerging from the Arab uprisings perceived the EU as complicit with their countries’ former anciens régimes and Russian leaders see EU support for democracy and the market economy in former Soviet states as duplicitous and instrusive. Awareness of such perceptions should be filtered into EU decision-making, without validating views that European officials and diplomats consider misleading.     

Party knowledge and candidate knowledge: constituency campaigning and voting and the 1997 British General Election

There has been a recent resurgence of interest in the electoral impact of constituency campaigns in British General Elections. Much is now known about the electoral consequences of local campaigns on parties’ constituency vote shares. Yet more remains to be discovered about the impacts of these local campaigns on voters’ knowledge of parties and candidates. Analysis of data from the 1997 British General Election demonstrates that the local campaign is associated with improved voter knowledge of who is standing for each party in a constituency, which is, in its turn, associated with an increased chance of voting for the party in the election, other things being equal. Campaign efforts at different scales, from the national to the local, have different impacts on voters’ knowledge.     

The classification of electoral systems: Bringing legislators back in

It is widely assumed that electoral institutions shape politicians' incentive for personal vote-seeking, with important behavioral and policy consequences. Yet, there is a surprising lack of consensus on how to compare real-world electoral institutions. Using new data this paper examines how legislators' own perception of their electoral incentives in fifteen democracies correspond to some of the most seminal classification schemes in political science. Our survey of 2326 legislators – the empirically broadest study of personal vote orientation so far conducted – demonstrates that legislators do not always understand electoral incentives in the same way scholarly rankings do, highlighting the need for scholars of political institutions to justify their choice of classification scheme. If not, an entire body of literature may be misguided.     

Applying behavioural science to the annual electoral canvass in England: Evidence from a large-scale randomised controlled trial

Local authorities in Great Britain are required to ensure that their electoral registers are as accurate and complete as possible. To this end, Household Enquiry Forms (HEFs) are mailed to all properties annually to collect updated details from residents, and any eligible unregistered residents will subsequently be invited to register to vote. Unfortunately, HEF nonresponse is pervasive and costly. Using insights from behavioural science, we modified letters and envelopes posted to households as part of the annual canvass, and evaluated their effects using a randomised controlled trial across two local authorities in England (N=226,528 properties). We find that modified materials – particularly redesigned envelopes – significantly increase initial response rates and savings. However, we find no effects on voter registration. While certain behavioural interventions can improve the efficiency of the annual canvass, other approaches or interventions may be needed to increase voter registration rates and update voter information.     

Can governments use Get Out The Vote letters to solve Europe’s turnout crisis? Evidence from a field experiment

Declining levels of turnout are a problem in European elections. Are Get Out The Vote campaigns the solution to the problem? While many studies have investigated such campaigns in the US, little is known about their effect in Europe. The article presents a field experiment in which encouragement to vote in an upcoming Danish election is delivered to more than 60,000 first-time voters using direct personal letters. Eight different letters are designed, based on the calculus of voting and prospect theory. The sample is randomly divided into treatment groups or the control group. Using validated turnout, small positive effects of receiving a letter on turnout are found, with little difference across letters. The letters mostly mobilised voters with a low propensity to vote and thus increased equality in participation. In sum, while letters have some effect, they are not likely to be a panacea for solving Europe’s turnout challenges.     

Using self-prophecy to combat vote overreporting on public opinion surveys

Survey researchers have long struggled with respondents who, due to the pressure to adhere to socially desirable norms, erroneously claim to have voted in a previous election. In this paper, we develop a new approach to reducing the overreporting of voting in surveys by leveraging psychological theories that show people have a tendency to follow through on an action once they have predicted their behavior (e.g. Sherman, 1980). Using a survey experiment through the 2014 Cooperative Congressional Election Study, we find that an overwhelming majority of respondents will agree to take an honesty pledge regarding their future vote report. Having pledged their honesty, they then overreport their vote at far lower rates than other survey participants. The observed effects are additive, since previously developed methods of reducing overreporting were present across all conditions. These findings have important implications for studies endeavoring to understand voting behavior and social desirability pressures.     

Voter perceptions of parties’ left–right positions: The role of party strategies

Left–right semantics help voters simplify the complex political reality as they reduce party views on a variety of issues to a single dimension. Less studied, however, is the question of how voters arrive at parties’ left–right positions and how parties can influence voter perceptions. In this article, I demonstrate that the party can shape the voter’s understanding of the content of its left–right ideology by using three strategies: avoidance, ambivalence, or ambiguity. Specifically, the party may avoid or de-emphasize, embrace a conflicting position, or becloud its position on the controversial issue; by so doing, it induces voters to place less weight on this issue when perceiving the party’s left–right position. The empirical analysis connects voter and party data from 21 European democracies in the period 1996–2014 and finds empirical support for the effectiveness of these strategies. In particular, the study finds robust empirical evidence that strategic avoidance, ambivalence, and ambiguity strongly moderate the association between the party’s perceived ideological brand and its underlying issue content.     

Do parties perceive their voter potentials correctly? Reconsidering the spatial logic of electoral competition

Political parties strive for maximizing their vote shares. One way to achieve this goal is to attract voters from competitors. A precondition for strategies aiming at attracting these voters is that parties perceive their voter potentials among their rivals' electorates correctly. Yet, hardly anything is known about such perceptions. To fill this gap, we develop analogue measures of a party's perceived and its actual voter potential for each competitor in a party system. Combining elite and mass surveys conducted in Germany, we show that perceived and actual voter potentials depend on spatial considerations but also that not all parties are able to correctly evaluate their potentials. These deviations can be traced back to differences in the perceived placement of political actors between elites and citizens. This supports the spatial logic of party competition but it also points to potential pitfalls for strategic behavior of political parties.     

Rainfall,population density and voter turnout

We create a dataset linking rainfall amounts to constituency-level election data for Irish general elections over the period 1989–2016. Rainfall is shown to significantly reduce voter turnout. The marginal effect of rainfall on turnout is greater in densely populated constituencies, where a rainy day decreases turnout by as much as three percentage points (or five percent). Using a theoretical framework based on a rational voting model, we propose two possible explanations for this effect. Firstly, if rural voters have higher civic duty than urban voters, they may be immune to rain on election day. Secondly, mode of transport may play a role. Urban voters are more likely to travel on foot or bicycle, whereas rural voters typically travel by car. Therefore, the cost to voting associated with rainfall may be higher in urban areas. Constituency-level data on mode of transport from 1997 to 2016 provides some empirical support for this hypothesis.