Governing the souls of young women: exploring the perspectives of mothers on parenting in the age of sexualisation

The sexualisation of young women has emerged as a growing concern within contemporary western cultures. This has provoked adult anxieties that young women are growing up too fast by adopting inappropriate sexual practices and subjectivities. Psychological discourses have dominated, which position sexualisation as a corrupting force that infects the ‘true self’ of young women, so they develop in abnormal ways. This in turn allows psychological practices to govern how to parent against sexualisation within families. To explore this further, six mothers each with daughters aged between 8 and 12 took part in one to one semi-structured interviews designed to explore how they conceptualised and parented against the early sexualisation of young women. A Foucauldian inspired discourse analysis was employed, which suggested that the mother's talk was situated within a psychological discourse. This enabled sexualisation to be positioned as a corrupting force that disrupted the natural development of young women through deviant bodily practices (e.g. consuming sexualised goods), which prevented them from becoming their ‘true self’. Through the disciplinary gaze of psychology, class inequalities were reproduced where working class families were construed as ‘chavs’ who were bad parents and a site of contagion for sexualisation.     

Chav-spotting in Britain: the representation of social class as private choice

The word chav is a relatively new one in British English, used to describe a supposed social group defined in the Oxford English Dictionary as “a young person of a type characterised by brash and loutish behaviour and the wearing of designer-style clothes … usually with connotations of a low social status”. Discourse on chavs in contemporary Britain has been widely implicated in the reinforcement of social inequalities. This article argues that a central element of such discourse is the representation of “everyday” British public experience as a practice of chav-spotting, of reading materials as signs of the private characteristics of those with which they are associated. This means reading class as a privately motivated phenomenon, as the product of the “choice incompetence” of chavs. This chav-spotting practice is viewed from two perspectives: (1) as a recontextualisation of class as the result of private choice; and (2) as a practice of sign-making by which meanings are articulated for publicly observable materials in accordance with (1).