Russia's Post-Orange Revolution Strategies to Increase its Influence in Former Soviet Republics: Public Diplomacy po russkii

The role of public diplomacy in Russian foreign policy has grown in recent years. There are two distinctive strands of Russian public diplomacy: one directed mainly towards Western states, and one towards the former Soviet republics. Despite the rhetoric of mutual interests and high respect for state sovereignty, the post-Soviet strand of Russian public diplomacy has more in common with the Soviet practice of ‘active measures’ than with the soft power of attraction commonly connected with public diplomacy. Russia's current policy runs the risk of eating away the soft power potential that Russia still enjoys in many post-Soviet states.