Marketing barriers facing developing country manufactured exporters: A comment |
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Authors: | Chong Ju Choi |
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Affiliation: | The Queen's College , Oxford |
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Abstract: | In a recent interesting article, Lall [1991] has noted that conventional export theories tend to neglect the role of marketing barriers to new entrants. In this comment I try to further develop two main ideas. The first is that firms from developing countries may not have the incentive to maintain quality standards. The second is that consumers in developed countries may have a country of origin bias towards new products from developing countries. |
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