Infected by Arts Festivals: Festival Policy and Audience Experiences in the Helsinki Metropolitan Area

In current policy debates, cities are often seen as “experience machines” in which the quantity and variety of experience possibilities are vital. The Finnish capital, Helsinki, has chosen arts festivals and other events as tools to achieve this aim. This article focuses on the way in which Helsinki's festival policy has developed and analyzes the response of metropolitan residents to the proliferation of arts festivals. The article highlights the importance of artistic quality as something both cultural policy-makers and arts audiences are looking for. Artistic excellence can thus be seen as a major contributor to the success of festivals.