Symphony Concert Demand: Does Programming Matter? |
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| Authors: | Jeffrey Pompe Lawrence Tamburri Johnathan Munn |
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| Institution: | 1. Francis Marion University , Florence , South Carolina;2. Purchase College , State University of New York , Purchase , New York |
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| Abstract: | We examine factors that determine attendance for major U.S. symphony orchestras over seven seasons. We find that performing more of the standard repertoire increases attendance but the choice of a composition that has a particular solo instrument does not affect attendance. Other management options that increase attendance include spending on advertising and broadcasting concerts. Own-price elasticity of demand and income elasticity are inelastic. |
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| Keywords: | elasticity programming standard repertoire symphony concert demand |
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