What's in A Name?

If foreigners in Beijing are planning to taste the famous Peking roast duck, they may be advised to go to Quart jude, a household food brand name that has more than 100 years history.If however they want to recommend the restaurant to friends,chances of remembering a Chinese name are slim.Chinese restaurants seldom have foreign names,often the only conces- sion being a pinyin form of their Chinese names,which are still difficult for foreigners to pronounce and remember.