| 跨国销售的增长凸显公共关系战略的重要性 |
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| 引用本文： | 姚振纲. 跨国销售的增长凸显公共关系战略的重要性[J]. 安徽警官职业学院学报, 2004, 3(2): 69-70,93 |
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| 作者姓名： | 姚振纲 |
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| 作者单位： | 安徽大学,工商管理学院,安徽,合肥,230039 |
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| 摘 要： | 经济全球化的发展使企业面对更多的市场机会,企业在进行跨国销售中也遇到了新的困难,通过政府、企业、社会公众层次公关,可以减轻企业所受到的不公正的贸易待遇,从而最终达到企业的经营目标.
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| 关 键 词： | 公共关系 政府 企业 社会公众层次公关 (非)零和博弈 倾销 |
| 文章编号： | 1671-5101(2004)02-0069-02 |
The Increase of Transational Sales Stresses the Importance of Public Relation |
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| Yao Zhengang. The Increase of Transational Sales Stresses the Importance of Public Relation[J]. Journal of Anhui Vocational College of Pollce Officers, 2004, 3(2): 69-70,93 |
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| Authors: | Yao Zhengang |
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| Abstract: | With development of economic globalization, companies are facing more market chances and meet new difficulties. Through targeting PR at government level, company level and public level, the companies will decrease influence from unjustifiable trade rules, and further achieve their operational goals. |
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| Keywords: | Public relations(PR) government/company/public-orientation PR (non-)zero-sum games dumping |
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