试论省级都市报如何突破发展瓶颈——以《齐鲁晚报》为例

省级都市类报纸如何突破发展瓶颈成为业界最关注的实务问题之一。面临这样问题的《齐鲁晚报》大胆开拓地方市场,细分受众区域,＂下地方找空间＂,总部的成功经验不断复制到地方版中,扩大了品牌效应,增加了经济收益。地方版的开拓是当前突破发展瓶颈的精髓。

On the Way to Break the Development Bottleneck of the Provincial Metropolitan Newspapers——Taking Qilu Evening News For Example

The provincial city class newspaper to break the bottleneck of the industry＇s most concerned about the development of practical problems.Faced with this problem Qilu Evening News,boldly local market,regional breakdown of the audience,＂where to find the next space＂,the headquarters of the successful experience of constantly copied to the local version,not only to expand the brand effect is reflected significant economic benefits,it can be said the local version of the development is the essence of the current breakthroughs in the development bottleneck.