| 以顾客为中心培育国有企业核心竞争能力的思考 |
| |
| 引用本文： | 闫雯.以顾客为中心培育国有企业核心竞争能力的思考[J].工会论坛,2001,7(5):67-69. |
| |
| 作者姓名： | 闫雯 |
| |
| 作者单位： | 山东大学管理学院 山东济南250100 |
| |
| 摘 要： | 核心竞争能力是支撑企业生存和发展的关键。随着入世步伐的加快 ,国有企业要在更加全面、激烈的市场竞争中获得持续的发展 ,就必须尽快有效地建立自己的核心竞争力。根据我国企业所处的内外部条件 ,以顾客为中心是培育国有企业核心竞争能力的必然选择。
|
| 关 键 词： | 核心竞争能力 国有企业 顾客需求 营销 |
| 文章编号： | 1008-6153(2001)05-0067-03 |
| 修稿时间： | 2001年5月10日 |
Thoughts on Focuses on the Demand of Customers to Cultivate Nucleus Competitive Ability of State Owned Enterprises |
| |
| Yan Wen.Thoughts on Focuses on the Demand of Customers to Cultivate Nucleus Competitive Ability of State Owned Enterprises[J].Trade Unions' Tribune(Journal of Shandong Institute of Trade Unions' Administration Cadres),2001,7(5):67-69. |
| |
| Authors: | Yan Wen |
| |
| Abstract: | Nucleus competitive ability is the key to uphold the existence and development of enterprises. With the fastening of steps to enter WTO, state-owned enterprises must effectively establish their nucleus competitive ability if they want to develop continuously in the fierce market competition. According to the inner and outside conditions of our state-owned enterprises, focuses on the demand of customers is the necessary choice to cultivate nucleus competitive ability. |
| |
| Keywords: | nucleus competitive ability state-owned enterprises demand of customers management |
| 本文献已被 CNKI 维普 等数据库收录！ |
