经营城市与西安定位分析

面对大规模城市化运动,城市需重新定位,从战略层面经营城市。城市的发展首先应该找到跳跃点,而不是循序渐进式地扩张。城市竞争是发展战略的竞争,善于细分市场,不断求新、求善、求实,推出不同于其它城市的个性,制造出独占的“区隔市场”,更要着力打造品牌核心价值,为区域产业化推展打下牢固的品牌价值基础。经营城市是西安焕发活力、迅猛发展的最佳切入点和突破口,需要用超前的理念,准确定位,遵循富有特色的城市发展创新战略,使汉唐盛都变成亮丽的“西部明珠”。

Analysis of managing city and Xi'an location

Face large-scale urbanism sport, city need to be positioned again, from strategic layer surface, manage city. The development of city should first find to jump point, expand instead of successive type. City competition is the competition that develops strategy , is good at thin minute market, beg to be new continuously , beg to be good , is realistic , put the city character that is different from other city to the market, make the district that monopolizes to separate market , will more put forth effort to hit to make trademark key value , establish strong trademark value foundation for regional industrialization to push show. It is that Xi' an shines vigour, the best point of penetration of swift development and breach to manage city, need to use advanced concept , is accurate to position , follow the city of rich characteristic to develop innovation strategy, make Chinese Tang become greatly to light " beautiful west jewel ".