Development Made Sexy: how it happened and what it means |
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Authors: | John Cameron Anna Haanstra |
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Institution: | 1. Department of International Development Studies , Dalhousie University , Room 339, Henry Hicks Building, 6299 South Street, Halifax, Nova Scotia, Canada , B3H 4H6john.cameron@dal.ca;3. Department of International Development Studies , Dalhousie University , Room 339, Henry Hicks Building, 6299 South Street, Halifax, Nova Scotia, Canada , B3H 4H6 |
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Abstract: | This article examines the recent trend among Northern development organisations to represent development as sexy in awareness and fundraising campaigns. The article argues that the ways in which development organisations represent the global South and development work play an important role in the construction of social power relations between people in the global North and the global South. The representation of development as sexy is compared and contrasted to other representations of development that highlight scarcity and deprivation. The article argues that, although the representation of development as sexy avoids portrayals of poor people in the global South as helpless victims, it presents an image of development in which the most important form of agency is Northern charity. |
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Keywords: | Voluntourism volunteer tourism contract norm development reciprocity |
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