论国际旅游与国家形象的塑造

在全球化和信息化的时代,国家形象作为软实力资源更加直接、有力地影响着国家的发展.国家之间的竞争已经从以往硬实力的竞争,发展到文化、形象等软实力的竞争.在这种背景下.旅游业以其巨大的人流、物流和文化流越来越多地成为展示国家形象,提高本地知名度和综合竞争力的重要舞台.

International Tourism and Molding of the National Image

The national image as resource of soft power play an important role in development of a country.In the era of globalization,politics,economy and culture are interdependent,tourism has gone beyond the scope of economy and culture,it has been a stage of displaying the national image and improving overall power.International tourism has been an important way to mold the national political image,economic image,civilization image and environmental image.We should put emphasis on the development of international ...