| 国产动画《喜羊羊与灰太狼》成功要素分析 |
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| 引用本文： | 宋书立. 国产动画《喜羊羊与灰太狼》成功要素分析[J]. 山东行政学院学报, 2010, 0(4): 155-156. DOI: 10.3969/J.ISSN.1008-3154.2010.04.051 |
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| 作者姓名： | 宋书立 |
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| 作者单位： | 山东女子学院文化艺术学院,山东,济南250300 |
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| 摘 要： | 中国原创动画《喜羊羊与灰太狼》（以下简称《喜与灰》）的成功，打破了国产动画多年低迷的窘境，让国产动画盼到了曙光。几年来，《喜与灰》走出了一条大胆的、开放式的商业化运作路线，树立了中国原创动画未来运作的典范，它的成功值得我们深度分析和借鉴。
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| 关 键 词： | 原创动画 《喜羊羊与灰太狼》 成功要素 |
Success Factors Analysis of China-made Animation " Pleasant Goat and Big Big Wolf " |
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| SONG Shu-li. Success Factors Analysis of China-made Animation " Pleasant Goat and Big Big Wolf "[J]. Journal of Shandong Administrative College and Shandong Economic Management Personnel College, 2010, 0(4): 155-156. DOI: 10.3969/J.ISSN.1008-3154.2010.04.051 |
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| Authors: | SONG Shu-li |
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| Affiliation: | SONG Shu - li ( Shandong Women＇ s University, Jinan250300, China ) |
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| Abstract: | The success of Chinese original animation ＂Pleasant Goat and Big Big Wolf＂ has broken the dilemma of home - made animation for many years, so that domestic animation heading for the dawn. In recent years, ＂ Pleasant Goat and Big Big Wolf ＂ out of a bold, open - ended line of commercial operation, setting a Chinese original animation model for future operations, and its success deserves our depth of analysis and reference. |
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| Keywords: | Original Animation ＂Pleasant Goat and Big Big Wolf＂ Factors of Success |
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