电子商务在外贸活动中的作用及推广策略

电子商务在外贸活动中具有降低交易成本、提高企业运作效率、增加对外贸易机会等作用。在我国,影响电子商务推广的因素主要有企业信息化基础薄弱、信息安全性缺乏有序的管理办法、信息标准化建设不够规范和扎实,以及一系列相关的法律问题。因此,电子商务的推广,离不开政府的推动和各部门的协调,在给予优惠政策的同时,应尽快建立相关的法律保障体系。此外,还应通过职业技术教育,培养电子商务专门人才。

The Role of Electronic Business in Foreign Trade and the Tactic to Popularize It

Electronic business can decrease trading cost, promote efficiency of enterprises, and increase more foreign trade opportunities.In our country, the elements which influence the development of electronic business are the following: poor base for informationalization in enterprises; lack of orderly management for the safety of information; deficiency of information standardization; and a series of problems related to laws. Therefore, to develop electronic business, there should be promotion from government and harmonization among different departments. When giving encouraging policies ,we should establish a relating legal protection system in the meanwhile. Further more, we should train talents by professional education.