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Memes as speech acts
Authors:L Grundlingh
Institution:Department of Afrikaans and Theory of Literature, University of South Africa, Pretoria, South Africa
Abstract:Memes are a common way for individuals to communicate online. Internet users often use memes to reply to each other on social networking sites or other online forums. This research argues that memes are successfully used for communication purposes because certain memes (specifically image macros) are essentially speech acts and are also understood as being speech acts by internet users. When creating a meme, choices are made concerning the specific semiotic resources to be used and the internet community then interprets these resources to facilitate communication between the meme creator and the internet community. Memes can be recreated for different purposes and therefore it is possible to group memes under already existing speech acts and speculate about the ways in which these might correspond to speech acts in the future. To accomplish this, a limited amount of specific meme types are analysed and discussed.
Keywords:Illocution  meme  multimodality  semiotic resource  speech acts
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