Building an integrated issue management process as a source of sustainable competitive advantage

This paper defines the key values, principal participants and operational requirements that characterise a strategically relevant global issue management process. It is the authors' intention to reveal and provide support for the most important ‘truth’ about this great discipline: ‘Excellence and relevance is determined by the optimal mix of dedicated, focused and highly imaginative people with processes that unleash their remarkable innovative potential. You need both.’ Copyright © 2002 Henry Stewart Publications.