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How to Win Elections and Influence People
Abstract:Abstract

In recent years electoral politics worldwide have become more firmly based on professional advice and labor. In developing democracies, the influx of advice and consultants from the West initially resulted in an “Americanization” of electoral techniques. As electoral systems have developed, the political consulting market in each country has evolved down a route more suited to the specifics of its electoral conditions. The present paper examines the development of political consulting in post-communist Russia. It places the electoral market in comparative context, looking at the scope, structure and activities of political consulting firms, and examining some of the controversies arising from the professionalization of politics in the country.
Keywords:Political consulting  Russian elections  professionalization of elections  Americanization thesis  “dirty tricks” Russian model
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