| Abstract: | SUMMARY In this paper we explore the relationship between candidate attack messages and news coverage during the earliest stages of the presidential nomination process. How effective are attack messages in generating media coverage? Are certain types of negative content more likely to gain coverage? Using data from the 1996 Republican presidential nomination campaign, we examine the candidate press releases that issued an attack on an opponent and the subsequent news coverage linked to it. We find that while candidates are more than willing to go negative even during the early stages of the campaign, these negative messages are no more or no less likely to generate press coverage during the early months of the presidential nomination campaign than are other types of candidate messages. |
