| Abstract: | Abstract This article has as its main purpose to demonstrate that three main factors considered as keys to a successful political campaign remain the same around the globe. These basic factors are: (a) that campaign methods drawn from and designed in the USA can be adapted to needs of campaigns implemented in foreign countries; (b) the importance of polling; and, (c) that successful strategy planning and implementation depends on the candidate's attitude and cooperative spirit. The relevance of these factors is exhibited through a case study, the successful campaign strategy of an independent candidate for the post of the mayor in the city of Serres in Northern Greece during the 2002 Greek municipal elections. |
