| Abstract: | Abstract The abiding motif of election campaigns in the USA is not the spot ad, nor the candidate debate, nor even the campaign Web site, but instead remains the campaign button. It should be consigned to history by fast paced development of campaigns into modern technologies, but there are still hundreds of designs produced quadrennially for national campaigns, and many more for races at all levels. Even if the life of the campaign button is coming to a close, it has been a long run, from the brass buttons of 1789, to the tiny framed daguerreotypes of the mid-19th century, through the celluloid buttons of the 1890s, to the chip implanted versions of today. But the campaign button is just the most ubiquitous example of the material culture of the US election. It has been modified by changes in artisan skills, industrial production, bulk availability, the changes in inexpensive materials and manufactures, and cost effectiveness and profitability. Over the same period of time many other artefacts have been used by entrepreneurs and campaigns to bring the candidates and their public together at the same time as making a profit-either financial or political. This article discusses the role of entrepreneurship, changing industrial technology, and the emergence of newly cost-effective materials, as contexts for the creation of the wealth of campaign ephemera that has adapted to change and maintained its place in the campaign for over 200 years. |
