Abstract: | Abstract No other country holds as many elections as the United States, and increasingly candidates are turning to professional consultants to assist them. The political consulting industry offers a wide variety of services, found in three distinct tiers: the strategists, who develop the campaign's message, direction, and communication with voters; the specialists, who provide services like fund-raising, media buying, or opposition research; and vendors, who provide services like Web development or voter files. Political polling, direct mail, and media advertising represent just a small fraction of their commerical counterparts. Political consulting reaches beyond statewide and national candidates in the United States, finding lucrative markets in ballot initiatives, in local contests, and in the international election market. In the decades to come, the business of political consulting will flourish, despite occasional outbursts from elected officials and the public. There may be profound changes in the rules of the game and changes in technology, but professional political consultants are indispensable players in modern campaigns. |