| Abstract: | Abstract First, the importance of understanding what the key differences are between individuals in any ethnic population is highlighted. Next, the concept of assimilation is introduced as a construct by which these differences may be accounted for. Following this, the literature on the measurement of differences within ethnic markets is surveyed and classified in light of the assimilation construct and a set of conclusions based on this survey are drawn up. Finally, based on these conclusions, a set of recommendations is developed to guide researchers in the future who might wish to rigorously measure the major differences within any ethnic population group. |
