Conceptual art and language: introducing a logico-semantic analysis

This article suggests a logico-semantic analysis of Keith Arnatt's Trouser-Word Piece and Victor Burgin's Room, based on Ludwig Wittgenstein's examination of the logical relationship between propositions and the world and M.A.K. Halliday's discussion of social semiotics. It reconsiders the use of language in conceptual art practices from a wider sociological and interdisciplinary perspective, and aims to show how their juxtaposition of different voices within a public context negotiates the space of art as a social space. Focusing on how artworks communicate in context, the following discussion presents the historical as well as the discursive environment in which Arnatt's and Burgin's works are situated and received; moreover, it examines how these works critically manipulate viewing and reading regimes, frameworks of evaluation and patterns of communication in order to create a situation of particular tension between perceptual and conceptual apprehension. In wider terms, this article demonstrates how critically engaged artworks manipulate the conditions of communication by utilizing loan rhetoric (a rhetoric external to the art context) and displace associate meaning in order to challenge the institutionalization of art's production and function. In doing so, they critically stage and contest the power structures that support corresponding hierarchies across producer, audience and mediator, and bring art's social modality into focus. Investigating the manipulation of language in conceptual art, this article proposes a method of analysis that becomes fundamental in studying contemporary multi-modal art production, and in understanding the dialectics of art'But the difficulty is to remove the prejudices communication and critical potential.