The Lord of the Rings and New Zealand: fantasy pilgrimages,imaginative transnationalism and the semiotics of the (Ir)Real

Peter Jackson's decision to make the Lord of the Rings and Hobbit films in his native New Zealand has given the country a major boost in tourism, but this has also become the paradigm of a new imaginative transformation of landscapes. The zeal with which many tourists visit these sites has similarities to the religious pilgrimage, not only in terms of the degree of enthusiasm invoked, but also in rituals of knowledge, ardour and “spiritual” envisioning. The global fantasy industry thus fosters alternative and dualistic engagements with the land that have come to contest the cultural and physical engagement with and even access to the land, as well as exacerbating the existing racial politics, particularly in smaller and more vulnerable nations such as New Zealand. What might be called the “(ir)realist” semiotics of fantasy – with its own cultural hegemony disguised as playful dualism – becomes a notable form of global remapping, often with positive benefits, but also with dangers to local cultures and identities.