Semiotics of corruption: ideological complexes in Mexican politics |
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Authors: | Bob Hodge Eva Salgado Andrade Frida Villavicencio Zarza |
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Affiliation: | 1. Institute for Culture and Society, Western Sydney University, S Penrith, Australiab.hodge@westernsydney.edu.au;3. Centro de Investigaciones y Estudios Superiores en Antropología Social (CIESAS), Ciudad de México, México |
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Abstract: | ABSTRACTThis article analyses a complex text and event to examine the role of ramifying contradictions in strategic social semiotics analysis. The focus was a paradoxical intervention into corruption by then-Mexican President Peña, who responded to an unprecedented wave of popular criticisms of corruption by simultaneously launching an Anticorruption System and apologizing for his own corruption. We asked: how did this contradiction work, in this conjuncture, with what effects, and how analyse them? We combined the concepts of the Ideological Complex and Wittgenstein’s “duck-rabbit” to explain unstable contradictions in a multiscalar, multimodal analysis of a diachronic corpus, to expose discursive strategies and identify points of vulnerability. |
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Keywords: | Corruption Mexican political discourse contradiction ideological complex multimodality |
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