论企业改革过程中的公共关系工作

企业改革是企业生存发展过程中的一个特殊阶段,公共关系在此过程中具有搜集改革信息、监测改革环境,与公众沟通改革情况,化解改革过程中的矛盾和危机,营造和谐改革局面等重要作用。企业改革离不开公共关系,同时也为公共关系发挥作用提供平台。但众多企业在改革过程中并没有充分认识公共关系的重要作用,没有认真扎实开展公关工作,导致发生了较多的冲突和危机事件。因此,公共关系在企业改革过程中的地位和作用非常重要,企业应在改革过程中做好公共关系工作。

The Analysis of Public Relations in the Reform of Enterprises

The reform of enterprise is an essential stage for the survival and development of a company,while Public Relations(PR) play important roles in creating harmonious reform atmosphere.For example,it helps company with collecting reform information,monitoring reform environment,communicating with publics,and resolving conflicts and crisis during the period of enterprise reform.Enterprise reform won't be effective without Public Relations;meanwhile it offers PR a performance stage.However,lots of enterprises have not paid enough attention to the important role of PR and have not carried out Public Relations seriously in the process of Enterprise Reform.Finally,a number of conflicts and crises happened due to these reasons.Therefore,the author will describe how to work well in public relations,by analyzing Public Relations' statue and function in the reform process of enterprises.