Talking past each other: Journalists,readers and local newspaper reporting of general election campaigns in the UK

Drawing on an extensive database of local press reporting of the last four general elections (1987, 1992, 1997 and 2001), as well as contemporary interviews with journalists and editors, this paper argues that local press coverage of the constituency campaign has changed markedly since 1987, and in ways which may contribute to diminishing voter interest and participation in elections. Significantly, journalists do not perceive themselves as the ‘cause’ of voter apathy, but their efforts to ‘lighten up’ election coverage and report local election issues, contrast starkly with readers' preference for more serious reporting of the national agenda. Journalists and readers appear to be talking past each other in the pages of the local press. Copyright © 2004 Henry Stewart Publications