| Abstract: | Many issue management models proceed from issue scanning and identification directly to determining an objective, with insufficient attention to the important element of formally defining the issue. Proper definition is a vital foundation for effective issue management, and comprises a sound understanding of the issue itself, choosing exactly the right words to best position the issue and securing agreement on the definition. It also requires a full appreciation of the techniques used by other parties to try to redefine the issue to their competing agenda, and this paper identifies and categorises three such techniques. Copyright © 2004 Henry Stewart Publications |
