|
|||||
|
|
| Zhenbei Cashmere-Leader of China‘s Cashmere Industry | |
| 摘 要： | ZHENBEI cashmere was a huge hit at the 2003 China International Garments Trade Fair. According to an SIC (State Information Center) and BCICC (Beijing Commercial Information Consultation Center) market survey of Beijing department stores whose annual sales volume exceeds 100 million yuan, the Zhenbei turnover'and retail volume ranked a national first.What is the secret of Zhenbei's success? |
| 关 键 词： | 珍贝 开司米 羊绒 中国 市场 品牌战略 |
| 本文献已被 CNKI 维普 等数据库收录！ | |