| 论我国植入式广告的法律治理 |
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| 引用本文： | 马天柱. 论我国植入式广告的法律治理[J]. 政法论丛, 2011, 0(3): 120-124 |
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| 作者姓名： | 马天柱 |
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| 作者单位： | 中国政法大学民商经济法学院,北京,100088 |
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| 摘 要： | 我国政府部门在现有制度环境下应该积极发挥职能,对植入式广告进行有效管理,进一步修订完善法律法规构建合理的规范体系则是加强植入式广告治理的根本之举,同时应注重和引导行业自律作用的发挥。
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| 关 键 词： | 植入式广告 法律 市场机制 行业自律 |
Study on the Legal Governance of Implantable Advertising in Our Country |
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| Ma Tian-zhu. Study on the Legal Governance of Implantable Advertising in Our Country[J]. Journal of Political Science and Law, 2011, 0(3): 120-124 |
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| Authors: | Ma Tian-zhu |
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| Affiliation: | Ma Tian-zhu(CCEL of China University of Political Science and Law,Beijing 100088) |
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| Abstract: | The government should give an active and effective management to the implantable advertising in the existing system.Revising laws and constructing reasonable system is the fundamental measure to strengthen governance of it,the function of self-discipline of trades should get more attention and be well guiden. |
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| Keywords: | implantable advertising law market mechanism self-discipline of trades |
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