《广告法》如何对植入式广告进行规范

植入式广告受到国内传媒界的热捧,但过多过滥的现状令人堪忧。广告监管部门因担忧无法可依而尚未对植入式广告实施任何监管措施,然其理由值得商榷。植入式广告本质上难脱商业广告性,是我国《广告法》第二条第二款＂广告＂的组成部分,应当适用《广告法》。不仅如此,对植入式广告进行规范也是我国《广告法》立法之应有之意,也即,运用《广告法》对植入式广告进行规范有其价值衡量角度的依据。但是,《广告法》也应同时注意植入式广告所异于传统广告的特殊之处,做进一步的修订或完善。

Reasonable and Feasible: Regulation of Product Placement by the Advertisement Law PRC

Nowadays Product Placement is remarkably popular among media,but its quantity and quality have become worrisome issues because it might be dangerous to the supervision system of advertisements.And the supervision department of advertisements has not taken any measure to Product Placement worrying that there are no statutes to apply,which is questionable.Essentially,Product Placement is a part of commercial advertisements which are the objects of the Advertising Law of the People's Republic of China,therefor...