动漫产业发展需要政策和新型法律机制的双重推动

动漫产业是市场经济中的一个行业,市场经济中任何一个行业的发展都必须依托行业自身的赢利能力,如果不注重发挥自身的赢利能力,仅仅从财政政策、税收政策等经济手段以及政府行政手段等方面进行扶持,该行业还是不能长远发展。利用商品化权理论建立对动漫角色二次开发进行保护的新型法律机制,可更好地形成造血机制,促进动漫产业的良性发展。商品化权应该建立在寻求动漫角色的创作者、传播者、使用者利益平衡的基础之上,从制度规范层面和制度运行层面都统一于人权价值,从而真正保证其价值功能符合其价值目标。

The Development of Animation Industry Requires Dual Impetuses of Policies and New Legal Mechanisms

Animation industry is an industry in the market economy,and the development of any industry in the market economy must rely on its own profitability.If not,the industry still can not get a long-term development even it gains support from such economic means as fiscal policies,tax policies,and governmental administrative measures.We can establish new legal mechanisms to protect the re-development of animation characters by using Merchandising Right Theory,and thus we can form better hematopoietic mechanism to promote the healthy development of animation industry.Merchandising Rights should be established on the balance of interests of animation creators,disseminators and users,which are unified in values of human rights from specification and operational aspects of systems,to really guarantee its value function consistent with its value targets.