The unfulfilled promise of an envisioned jewel: An attempt to transfer technology out of the splintering Soviet Union

This case study is based upon extensive interviews with a Fortune 500 company's new-products manager for Eastern Europe and the Soviet Union. It focuses upon the American manager's attempt to establish an agreement to transfer a revolutionary technology out of the Soviet Union. This effort takes place as the Soviet Union is dissolving, adding complexity and uncertainty to an already extraordinarily challenging task. While ultimately unsuccessful, the case provides insight into the importance of risk-taking and the learning that results from failed experiments.He has received numerous teaching awards and has published articles in several academic and professional journals.