对驰名商标特殊保护的若干思考

国际上对于驰名商标的特殊保护已突破商标专用权的地域原则和注 册原则，要求成员国之间相互保护尚未在本国注册的外国商标，并扩大到非类似商品 及服务上，还在驰名商标对抗的要素上，除商标外，进一步涉及到厂商名称等商业标 记及域名。我国对驰名商标的保护在立法和执法方面都有所进展，但在商标注册、地 域范围、认定方式等问题上，还有值得探讨的地方，对于驰名商标的特殊保护的目标、 途径都应加强研究，以期完善立法，维护公平竞争，保护消费者权益。

Special Protection for the Famous Tradmark:Several Comments

In the world, special protection for well-known trademark has gone beyond the region principle of exclusive right of trademark and registration principle. Member countries are required to protect foreign trademarks which have not yet been registered in their own countries. Such protection has extended from non--similar goods to services. As to anti--well-known trademark factors, names of manufactures, business marks and domain names are involved in the protection, besides trademarks. There is advance in well-known trademark protection with respect to legislation and law enforcement. Issues on trademark registration, scope of region, way of determination need further discussion and the aim and method of special protection for well--known trademark should be studied more to perfect legislation, maintain fair competition, and protect customers' rights and interests.