电商平台知识产权保护问题研究

民事责任、行政义务、私权力控制的杂糅以及对商业利益的追逐,共同决定了电商平台在知识产权保护中的决策与行动。现实中,存在"通知—删除"规则在专利和商标侵权中难以适用、电商平台的审查义务与能力不匹配、义务面纱下的平台权力行使缺乏监督与制约等问题。应该从明确界定电商平台的知识产权保护义务与权力,完善电商平台知识产权侵权通知、移除规则,建立电商领域知识产权保护衔接机制,以及将电商领域知识产权恶意投诉纳入严重失信行为等方面促进电商平台的知识产权保护工作。

A Study on the Problems in Relation to Intellectual Property Protection of E-commerce Platform

The decisions and actions of e-commerce platforms in IP protection are decided jointly by civil liability,administrative obligations,social power control,and the pursuit of commercial interests.In reality,the problems include the"notice-delete"rule is hard to be applied to patent and trademarks infringement,discrepancy between e-commerce platform's review obligation and capability,and the platform's power under the veil of obligations lacks supervision and constraint.It is recommended to improve e-commerce platform's intellectual property protection from the following aspects:clearly define e-commerce platform's intellectual protection obligations and power;improve e-commerce platform intellectual property infringement notice-delete rule;establish intellectual property protection coordination mechanism in the field of e-commerce;and list malicious complaint in relation to intellectual property as serious dishonest conduct.