The dynamics of interpersonal attitudinal influence: Some additional evidence

The process by which one individual or group of individuals influences the attitudes of another is an important area of concern for students of political behavior. A few years ago a major political science journal published an article pointing to the salience of perceptual accuracy and issue salience in this regard. Interpersonal affective relationships were also considered but dismissed as lacking independent causal significance.Through parallel analysis of a separate data base, along with additional insights from a social conditioning approach, this report attempts to show that affectis an important variable mediating interpersonal attitudinal influence. It does so in multiplicative interaction with measures of parental cue-giving, such as issue salience. Hence, adding affect to the statistical modelafter removing the effects of cue-giving masks the joint effects.