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提升企业文化软实力的思考
引用本文:舒风华. 提升企业文化软实力的思考[J]. 工会论坛, 2013, 0(6): 80-81
作者姓名:舒风华
作者单位:中石化管道储运公司潍坊输油处,山东潍坊26102I
摘    要:[摘要]企业要想在激烈的市场竞争中实现持续快速发展,需要始终如一地贯彻企业的核心价值理念,从构建企业和谐文化、塑造优质环境、法治建设、制度建设、增强企业凝聚力、增加企业透明度等多方面来提升企业文化软实力。企业文化软实力上去了,企业才会立于持续高效发展的不败之地。

关 键 词:企业文化  软实力  企业核心价值观

The Thinking on Enhancing Corporate Cultural Soft Power
Shu Fenghua. The Thinking on Enhancing Corporate Cultural Soft Power[J]. Trade Unions' Tribune(Journal of Shandong Institute of Trade Unions' Administration Cadres), 2013, 0(6): 80-81
Authors:Shu Fenghua
Affiliation:Shu Fenghua
Abstract:To achieve sustainable and rapid development in the fierce competition in the market, corporation needs to consistently implement their core values to enhance cultural soft power from building a harmonious corporate culture, creating a quality environment, law and institution building, enhancing corporation cohesion, increasing business transparency and other aspects. Cultural soft power enhanced, corporation will continue to stand in the position of efficient development.
Keywords:corporate culture  soft power  corporate core values
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