21世纪中小企业营销模式的战略选择

21世纪全球经济一体化、生产经营数字化和商业竞争国际化的发展彻底改变了中小企业的生长环境。中小企业的市场营销如何应对市场变化和国际企业的挑战成为其必须重视和解决的关键问题之一。作者认为,迅速应变新世纪的市场营销环境,改变传统的运作模式,不断开发新产品,进行品牌创新和服务创新,以逆向模式、创新模式、特色模式、撤退模式等来开拓市场,参与国际竞争是中小企业营销模式的战略选择。

The Strategy Marketing Mode Choice of the Mid-small-enterprises in the 21st

The economic globalization and digital management and international competition tends greatlychange the Mid-small-enterprises' developmental environments,we must have an important attitude and givemore attentions to the market changes.The authors hold the views that the Midsmall-enterprises must matchthe marketing environments and change the management mode and develop new products and carry out the brands and services innovation to find new marketing space and compete with the international competition.