The power of proximity: A concept of political party strategies applied to Burkina Faso

Recent publications suggest that exclusively ethno-regional parties are as rare in sub-Saharan Africa as elsewhere. At the same time, the idea that ethnicity is a very special feature of African party politics persists. This article acknowledges the general relevance of ethnicity in party competition but emphasises the level at which it becomes important. It develops a micro-behavioural approach that pays particular attention to the strategic choices of party elites in order to supplement the dominant structuralist thinking in party research on Africa. An in-depth evaluation of detailed election data from Burkina Faso shows strategies that rely on personal proximity between the voter and the candidates influence the parties' success to a great extent. Parties maximise their chances of winning seats if they concentrate their limited resources on the home localities of leading party members. Hence, African party politics are less dependent on ethnic demography than is often implied but more open to change through elite behaviour.