1999～2004年马来西亚入境旅游市场探析

一、总体特征(一)入境客流量增长的恢复性和快速性。入境旅游业在马来西亚经济中具有重要地位。然而,1997年爆发的金融危机对其造成了较大影响。1997年马来西亚接待入境游客为680.2万人次,比1996年下降20.7%。1998年持续下降为520.1万人次,比1997年又下降23.5%①。此后,马来西亚采取了一系列应对措施,使其入境旅游业得以迅速恢复。据统计,1999~2002年马来西亚接待入境游客分别为793.1万人次1022.2万人次、1277.5万人次、1329.2万人次②若与1998年相比,增幅分别高达52.5%96.5%、145.6%、155.6%。(二)入境客流量增长的敏感性和脆弱性。2003年…

A First Probe into the In- bound Tourism in Malaysia from 1999 to 2004

In general, the market of Malaysian inbound tourism has demonstrated the characteristics of the resumed fast and fragile growth of passenger flow volume since 1999 as well as the non - beneficial growth in tourism income. In view of tourist season, the off season is relatively short and there is no wide gap in the flow volume compared with that in the peak season.Shoulder season covers long period characterized by the concentrated distribution and with regard to passengers, the market still shows stability. Most passengers come from east Asian - Pacific areas while those from Arabian countries keep increasing. This thesis also recommends the development strategies for inbound tour in Malaysia in the future.