The Feminisation of Finance

Abstract

This article focuses on recent reconfigurations of the home as a space of financial calculation and speculation that requires new kinds of domestic labour. It considers the 2008 financial crisis, but redirects the analysis towards the ordinary and normalised presence of financial capitalism at the level of domesticity, home-life and the everyday ‘calculative agencies’ which households are now regularly called on to perform. It also examines the constitution of ‘women’ as a target group for personal financial products and services, and addresses the various strategies that promote financial inclusion as a means to secure individual responsibility, autonomy and entrepreneurial consumer participation in a financialised ownership society. The article argues that this feminisation of finance suggests a considerable challenge to received understandings of the relationships between gender and economy, production and reproduction, and life and labour.