Propaganda,PSYOP, and Political Marketing: The Hamas Campaign as a Case in Point

There is really no significant difference between the various forms of mass persuasion methods, though the terminology used may vary. Analyzing basic elements of political marketing and psychological operations (PSYOP)—beyond the basics of audience/message/channel—shows a similarity of techniques and procedures. An analysis of the PSYOP campaign of the Islamic organization Hamas against Israel in the past decade demonstrates that there is a striking similarity between political marketing and PSYOP (formerly known as “propaganda”). This is not mere theoretical hairsplitting; it is an important understanding that democracies should pay careful attention to when they contemplate their survival strategies.