中国企业的品牌战略

世界已进入品牌国际化的竞争时代,品牌作为一种新的国际语言进入到千家万户,品牌战略对于中国企业参与市场竞争、进行市场跨越、稳固和强化市场地位、特别是参与和赢得国际市场竞争显得更加重要。以品牌来建立产品在市场中的地位,树立企业的形象,是中国企业有效的市场竞争手段,也是中国企业市场竞争战略的重要组成部分。因此,中国企业需要积极实施品牌战略,打造世界一流品牌,使中国成为世界制造中心之后也能够成为品牌制造中心。

The Brand Strategy of the Chinese Business Enterprise

In a competitive age as this,brand as a kind of international language enters thousands of household.It is of great importance for enterprises in market competition,market expending,and market stablization and reinforcement,especially in playing a winner in international market.It is a strategic competition to establish the product with the brand in the market,and to set up the business enterprise's image.It is an important part of the strategies of Chinese enterprises.Therefore,Chinese business enterprises should pay special attention to brand strategies,and try to build top-grade brand of world in order to become the brand manufacturing center.